It doesn’t take a crystal ball to write an effective strategic plan! The What: information to be collected The How: tasks to be completed The Why: objectives to be achieved Consider these terms: A Plan is the management of a process; a scheme that shows the outline of something. A Strategy is the art of devising plans to achieve a goal. Strategic simply means something of great importance within an integrated whole. NO MATTER WHAT YOU CALL IT…. A PLAN IS A PLAN IS A PLAN! Pla